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The founders of GGA believe responsibility for both sides of client is the hand on approach where the best way for achieving fruitful and long term partnerships with both clients and staff. To this end, the Director's meet regularly with all clients and supplier on occasion work along side staff in an operations role. The dissemination of such values throughout the various offices within the GGA Group contribute to creating an invaluable reputation of the hotel brand and that of GGA.

Aside from staff motivation and communication, the most important factor in ensuring optimal results is the constant revision and evolution of our marketing strategies. GGA constantly researches numerous industries marketing techniques as well as the hotel industry's to create target specific promotions for existing and new, highly valued customers. Our goal is to ensure our both side of clients hold the best card becomes a regular in their hands. We use the latest in technology as well as the traditional mediums for maximum impact, these include:
Email • Fax • Hotel Point of sale • direct mail • special members only events • lead generation rewards • websites and most importantly direct phone contact. On average 80% of our members use their cards each month – way above the industry average.

Confidential tracking reports can be supplied via hard copy or soft copy on a monthly basis, allowing clients to clearly identify food and beverage consumption, room night accommodation and general spending patterns, and most importantly track and reward those who are most loyal.